People buy more into “Why” and not the “What”

I had ran into this great video on TEDtalks in youtube and thought, what a great thought. So I wanted to post it here to hear what you think? This thinking also goes along the lines of what Seth Godin wrote in his book Tribes as well, or I see the correlation.

So, now after watching the video, do you share more of the ‘What’ of your children’s ministry or the ‘Why’? Could you build a stronger following, volunteer base, by connecting with those who already have the same thoughts and voice of your ‘Why’ instead of drawing the ‘What’ people. What changes would need to take place for you and what steps are you going to make?

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