Score BIG with parents. It’s really not as hard as many make it out to be.


Whenever you are trying to make improvements to anything, it is always wise to start with what needs improving. You find this out by asking questions, by discovering what people want, need, desire. Everyone tends to take their own filter into situations and then judge everything according to their filter.

Perception is Reality!!!

In Family ministries, we must find out peoples perceptions in order to change or improve their reality. Over the many, many years I have been involved in children or family ministry one consistent perception keeps coming up – The parents feel they are not in the know of what is going on with their child.

With each ministry I talk with they mostly feel all the information for events would be in the bulletin, on the quarterly calendar, on the website, and sent home on flyers. But with all of these outlets, parents still managed to miss what was going on in their children’s ministry and the details about events.

The biggest disappointment is that perception is reality. So, if it was perceived that the information was unclear, then it was.

How families perceive your organizational and communication skills is the true test of how you are truly communicating. Communication is leaving from one person and being received and understood from another person. Talking is simply just that, communicating to only yourself because it is not being received by anything or anyone else.

Ideas to try in communicating.

Email Parents Once A Week or put same info out in paper form. Include some of these each time:

* Share the vision and purpose of your ministry. This needs repeating several times.

* Encourage parents with ideas and resources on how to love their kids.

* Encourage parents to pray for ministry and provide specifics.

* Empower parents to take away excuses for their kids to miss church.

* Share stories of how God is at work in our ministry.

* Communicate upcoming lessons for both follow-up and open dialogue.

* Highlight upcoming events and communicate details.

* Provide an easy way for parents to get a hold of me.

Ideas to try to gauge if your communication is being received.

* Hold contest that are announced in your newsletters or email etc. Tell families that the first X amount of families that email you back with the word that is the 4 word in a specific section of your newsletter will get a prize.

* Survey families as they pick up or drop off their kids. Ask a couple targeted question about their opinion on the usefulness and helpfulness of your communication pieces. Don’t wear your thin skin on these days.

* Announce a quarterly parents pizza night and have parents respond back to RSVP with how they heard about the Pizza night.

Have fun with this but always build in evaluation. If you do this you will Score BIG with your families.

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