The Forgotten Purpose of Twitter

I am participating in the Ministry Blogger Challenge where some children’s pastors like myself who blog are going through a book by ProBlogger and with each chapter we are given an assignment. The assignment I am working on now project #3 is “promote a post” which I am choosing a post that a great long time friend of mine named Karl Bastian had posted to his blog at Check out the original post or more of his stuff at the Kidologist!

Please read the next three sentence slowly and thoughtfully:

Relationships can’t be measured.

Relationships can’t be quantified.

Relationships can’t be R.O.I.ed

I’m getting really weary of reading articles like this one that talk about the value of Twitter in terms of whether people click on them or “ReTweet” them as though they are a waste of time otherwise. So what if only 29% of tweets are “acted” upon and of those only 6% are “retweeted” or if 71% of tweets have a “shelf life” of one hour and get no “reaction?” They were never intended to be works of literature to last the ages. They were intended to be flashes of data sent out to those who might be watching and might be following who might find it interesting.

I’m on Twitter because I value relationship with people not geographically close to me. It provides a stream of humor, links, photos and information of a nature Facebook simply can’t.

Society has gotten obsessed with “making money” on Twitter. As one who DOES make money on Twitter – I still do not primarily see it as a money maker, nor is that WHY I am on Twitter. The money I make via Twitter is merely as a side benefit because of the increased presence my company has because of Twitter.

I know it works because as soon we launch a new Twitter account, sales will increase. Case in point, this week I launched the ToyBoxTales twitter account – but it proved all the “experts” wrong, as the account had NO click throughs and NO retweets (other than the few I did myself with other accounts) and yet sales spiked as soon as that account launched.

To read the rest of Karl’s post, click on over to his site.

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